A Giraffe Partners agency
Brand and communication for financial institutions.
Positioning, identity, websites, investor decks and communications for wealth managers, NBFCs, broking houses, insurance distributors, AIF and PMS managers, and fund managers.
Start a conversationInvestors, partners and senior hires check the firm online before the first meeting. We make sure what they find matches the firm they meet.
- 20+
- financial jurisdictions
- 10+
- financial firms served
Part of Giraffe Partners
Giraffe CX is part of Giraffe Partners, a house of specialist agencies with offices in Delhi, Chandigarh and Abohar.
giraffe.partners5
Years of Giraffe Partners
50+
Brands, across the group
90%
Group client retention
Before the first meeting
Before the first meeting, the firm has usually been reviewed: the website, the deck, the partners on LinkedIn. Most firms are better than they look.
What it costs
- 01
Clients put off decisions.
A prospect meets you, likes the conversation, then searches the firm at home. If what they find online does not match the partner they met, the second meeting does not happen.
- 02
Good hires go to the firm next door.
A senior candidate reads your website, your LinkedIn and your last six posts. If nothing looks serious, the offer from the peer with the cleaner brand wins.
- 03
Your pricing gets pushed down.
If the brand does not show the scale of the firm, every pricing conversation starts at a discount to the firm with the better deck.
What we do
One senior team for everything the market sees: what the firm says, how it looks, and the documents it sends out.
Drafts go to your compliance team, and nothing is published until they approve it.
Positioning
What the firm says about itself, and what it will not say. A document the whole team can work from.
Learn more 02Identity and design
Logo, typography, colour and guidelines. The base everything else is built on.
Learn more 03Digital
Website, email signatures, LinkedIn company page and partner profiles: the places a prospect checks before the first meeting.
Learn more 04Investor material
Pitch decks, capability and fund presentations, annual reports, factsheets and one-pagers: the documents that go into rooms you are not in.
Learn more 05Communications
Press releases, partner LinkedIn posts, market commentary and announcements: the voice that keeps the firm present.
Learn more Where to startSend us your website.
Our Brand & Communication Manager reads it and sends back three or four specific changes, in writing, within a week.
Start a conversationContact
Let's start a conversation.
Send us your website and a line about what the firm does. Within a week, our Brand & Communication Manager sends back three or four specific things we would change, in writing. If the note is useful, we talk. If not, you will not get follow-up emails from us.